What is generative design?
Generative design is an advanced, algorithm-driven process, sometimes enabled by AI, used to explore a wide array of design possibilities that meet predefined criteria set by engineers or designers.

Generative design is transforming many industries by enabling optimized, efficient, and innovative solutions. In manufacturing, it facilitates the design of complex and resource-efficient parts, while in architecture and construction, it promotes sustainable, space-optimized designs. The automotive and aerospace industries benefit from significant reductions in weight and improvements in performance, and health care has advanced through customized medical devices and prosthetics. In media and entertainment, generative design helps artists bring characters, scenes, and worlds to life. Consumer goods and electronics also see innovation and efficiency gains, demonstrating generative design’s broad applicability.

Differing from topology optimization, generative design accelerates and enriches standard engineering processes. It boosts innovation, speeds up the development cycle, and promotes sustainable material use. By automating the generation of design options, engineers can focus on optimization and customization, improving product performance without added complexity or cost. While topology optimization focuses on material distribution within a space for structural efficiency, generative design explores a wider array of possibilities, generating multiple solutions that consider functionality, manufacturability, and cost, offering a more versatile approach to design challenges.

Generative design is being used across a variety of industries to create innovative products:

• Aerospace: Companies use it to design lighter aircraft components, like brackets and engine parts, leading to more fuel-efficient planes.
• Automotive: It helps create lighter chassis and suspension components, improving vehicle performance and reducing energy consumption.
• Medical: The technology is used to design customized medical implants, such as hip or knee replacements, that are perfectly tailored to a patient's anatomy.
• Consumer Products: Generative design has been applied to create everything from customized shoes to furniture, blending aesthetics with high-performance engineering.